Toshiba unveils its 2-in-1 Portege X20W with 16 hours battery life


Toshiba, the Japanese electronics giant has stretched its Portege portfolio by launching a new 2-in-1 Portege X20W. The device will be available in two colour options of Slate Grey that will be sold through Microsoft online stores in US; where as the Onyx Blue would be sold online via Toshiba themselves.

The biggest highlight of this device is the long 16 hour battery life. It also features a 360 degree hinge that lets users view in different modes, which include Tablet mode, Laptop mode, Tabletop, Audience and Presentation mode. The Portege X20W also comes with Harman Kardon stereo speakers, which too adapt to the display mode and is also integrated with DTS sound software.

As far as the specs go, the device will run on Windows 10 Pro and feature a 12.5 inch full HD multi-touch wide angle display with 1920×1080 resolution and is protected by Corning Gorilla Glass 4. Powering the device is the seventh generation Intel Core processor and it also features two IR cameras that support Windows Hello facial recognition. In terms of design, the Portege X20W measures 15.4mm and weighs 1.13kg.

For connectivity, Toshiba provides lots of options that include a Thunderbolt 3 port, USB 3.0 port, USB Type-C port as well as a 3.5mm jack for audio. According to Microsoft on its blog, “the Toshiba Portege X20W comes with a TruPen that uses Wacom Feel technology, which can detect 2,048 levels of pressure, perfect for taking notes, drawing on webpages in Microsoft Edge and using Windows Ink”.

The laptop will also be compatible with the companies Thunderbolt 3 Dock and WiGig Dock that will be available within this quarter.


7 Social Media Tips for Franchises



Today, social media is ruling the marketing scene. Even B2B businesses are finding that social media can be an excellent source for lead generation and value offering. Franchises can also use social media – however, it will require a unique spin. Though franchises are past the startup phase where social media can be very tricky, they can still run into some hurdles along the way. If you own a franchise, a huge hurdle can be the effectiveness of your strategy. If you’re working on improving your social media game, here are some suggestions:

  1. Define the Voice and Purpose

What’s the purpose of your social efforts? Are you trying to generate more customers? Draw attention to the brand? Reach more customers? Your primary purpose will greatly influence your strategies and their effectiveness.

Defining your voice will be a large part of achieving that purpose. When marketing a franchise, aim to stand out from your major competitors. If you’re a McDonald’s franchise, for example, you’ll be up against Wendy’s, Burger King, and other fast food restaurants in the area. Your voice will set you apart from your biggest competitors.

  1. Rely on the Brand Name’s Popularity

Most franchises are well-known, and you can use that popularity to your advantage with your social strategy. People love Starbucks, for example, so if you own a Starbucks franchise, you can focus on what the company stands for, their signature products, and their imagery in order to make the most of your social efforts.

  1. Use the Best Platforms

Some social media platforms will be more effective for you than others. For most franchises, Facebook, Twitter, and Instagram are essential for sharing viral content. Original blog posts, videos, memes, vines, and other content that has the potential to spread are best handled through these platforms. Google Plus is also useful for connecting on the professional level and increasing search engine rankings.

  1. Be Present on Each Platform

After you’ve figured out the tenets above, focus on building a ubiquitous presence on social media. This is essential to making your specific franchise visible and standing out against competitors.

The most important part of developing a presence is filling out your profile. Make sure contact information, your website, and details about the business are easy to find. Your cover image and profile picture should also be engaging and encourage likes. Use this opportunity to share your voice and make it stand out.

After you’ve defined the profile, be present. Pop onto social pages often to interact with customers, make comments, and respond to messages. Customers respond much better to companies that are readily available.

  1. Stick with Timely and Relevant Content

Timely content is essential for attracting attention. Loyal customers enjoy entertainment regarding pop culture, current news events, and trending stories. Scanning local and world newsfeeds can be a gold mine of useful topics that can raise sales and create loyal customers.

The content must also be relevant. If you’re trying to get people to eat at your restaurant, the content you share should make customers want to eat at your restaurant. It shouldn’t gross them out, convince them to go on a diet, or persuade them to do anything else that goes against the purpose of your social efforts.

  1. Be Local

Local social engagement is everything for franchises. You are a local business, after all.  It’s your job to stand out from the other franchises in your area, and drawing more attention from locals is essential.

Social media can also extend to your physical activities. For example, attend or sponsor local events. This shows that you’re invested in the community and important causes. After you’ve attended, you can share your experience on your social pages.

  1. Create a Vision for Your Marketing Efforts

Ultimately, every move you make on social media boils down to your primary vision. You’ll step back and look at the big picture, tweaking your strategy in order to send you in the right direction. It creates a road map that both you and your customers can follow with ease.

Xiaomi to unveil Yi Erida drone and Yi 4K+ camera at CES 2017

With CES around the corner, all tech companies are gearing up for the event and have also started showcasing their products before the actual event. Xiaomi too has unveiled its new Yi Erida drone and Yi 4K + action camera that will be showcased at the CES 2017.

The new Yi Erida drone is an updated version of the previous Yi 4K that was launched earlier this year. Being an updated variant, the new drone comes with an addition of 60FPS mode while recording videos in 4K resolution, making it the first of a kind for any action camera.

While recording 4K video at 60FPS, this update comes handy, especially while capturing fast moving objects, which makes the video look more smooth and enriched, compared to the existing 4K at 30FPS.

The Yi Erida backs a Yi 4K action camera, with three-rotor design and comes with up to 40 minutes of flying time and boosts a maximum speed of up to 75mph (120kph approx.). The drone also gets a gimbal system that helps in keeping the camera steady to ensure smooth video recording, paired with manual camera controls and an advanced radar/sensor system.

Xiaomi also claims that the drone can be controlled via mobile app. The company claims that the Yi Erida is a “a remote obsolete”.

The company hasn’t really emphasised on the Yi 4K+ specs, but considering the Erida drone, this too will be very much like its predecessor apart from the improvement in its video recording options. The previous model came with a touch screen display that is placed at the back, along with a good battery output.

For more details on the two new products, we will have to wait till CES 2017 kicks off.

Xiaomi Redmi Note 4X rumoured to launch soon


Xiaomi always finds ways in getting the spotlight and this time it’s in context to the new Redmi Note 4X. Although the company launched two new colours of its existing Redmi 4 smartphone in China recently, now the company has shifted its focus on the upcoming Note-series phones.

Rumoured reports suggest that Xiaomi is expected to launch the Redmi Note 4X soon, which would be a much powerful version of the Redmi Note 4. The Note 4X will most likely be powered by Qualcomm Snapdragon 653 processor, coupled with 4GB RAM and for storage might comes with 64GB internal storage.

The existing Xiaomi Note 4, which is likely to arrive in India soon comes with interesting specs too. The Note 4 features a 5.5 inch IPS LCD capacitive touch screen, with 1080 x 1920 resolution. The phone runs on Android v6.0 Marshmallow OS, skinned with MIUI 8.0 and powers on a 2.1 GHz Deca-core Mediatek MT6797 Helio X20 processor with Mali-T880 MP4 GPU. The phone gets two variants, the first being 2GB RAM with 16GB storage and the other a 3GB RAM version with 64GB storage. The phone comes with a microSD card slot that allows storage expansion of up to 256 GB and also features a Fingerprint senor, mounted at the back.

In terms of optics, the Note 4 at the back uses a 13 Megapixel camera with dual LED (dual tone) flash and on the front is a 5 Megapixel camera for video calls and clicking selfies.

Powering the phone is a Non removable Li-Po 4100mAh battery and comes with connectivity options like Bluetooth v4.2, GPS, microUSB v2.0 and Wi-Fi 802.11 a/b/g/n/ac. The Xiaomi Note 4 is available in five colour options of Silver, Gray, Gold, Blue and Black.

The Note series is a very popular phone line up in China and if the rumoured reports regarding the Redmi Note 4X are to be true, then we might have a much powerful phone with a much better performance.